Development of a Wordwall-Based Interactive Assessment in the Fundamentals of Marketing Subject for 10th Grade Digital Business

Abstract

Digital assessment provides opportunities to make evaluation activities more interactive and responsive to the characteristics of vocational students. This study aimed to develop and evaluate a Wordwall-based interactive assessment for the Marketing Fundamentals course in the Grade X Digital Business program. The study employed a Research and Development (R&D) approach using the ADDIE model, comprising Analysis, Design, Development, Implementation, and Evaluation. The product was validated by subject-matter, media, and language experts and piloted with 35 Grade X Digital Business students at SMK Negeri 10 Surabaya. Data were collected through observations, interviews, expert-validation sheets, student-response questionnaires, and pretests and post-tests. The results showed validation scores of 97.5% for subject matter, 95.0% for media, and 92.0% for language, indicating that the product was highly feasible. Student responses reached 92.5%, indicating highly positive acceptance of the assessment. The mean learning score increased from 64.4 on the pretest to 92.1 on the post-test, with an N-Gain of 72.29%, classified as Effective according to the criterion adopted in the study. These findings demonstrate that the developed Wordwall-based interactive assessment is feasible, positively received by students, and accompanied by substantial score improvement during pilot implementation. However, given the single-group design, the findings provide preliminary rather than causal evidence of effectiveness.