Immanuel, J. and Tjiptodjojo, K.I. 2026. The Effect of Price and Store Atmosphere on Customer Loyalty. Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya. 5, 3 (Oct. 2026), 90–97. DOI:https://doi.org/10.54371/jms.v5i3.1462.