Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya

Determinants of Sustainable Tourism Villages in Bali: The Roles of Digital Marketing, Corporate Social Responsibility, and Tri Hita Karana

Wayan Ardani — 2026-06-29

The development of sustainable tourism villages has become a strategic approach to promoting local economic growth while preserving environmental and cultural resources. However, empirical studies integrating institutional, social, environmental, cultural, and technological factors within a single framework remain limited. This study aims to analyze the determinants of sustainable tourism village development in Bali by examining the effects of government support, community empowerment, and green marketing, both directly and indirectly through Tri Hita Karana (THK)-based Corporate Social Responsibility (CSR) and digital marketing. A mixed-methods approach with an exploratory sequential design was employed. The qualitative phase involved Focus Group Discussions (FGDs) with tourism stakeholders to identify key constructs and develop the research instrument. The quantitative phase was conducted through a survey of 185 tourism village stakeholders in Bali and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that government support, community empowerment, green marketing, THK-based CSR, and digital marketing significantly influence sustainable tourism. Among these factors, THK-based CSR emerged as the strongest determinant of sustainable tourism, while green marketing demonstrated the strongest effect on digital marketing. Furthermore, THK-based CSR significantly mediates the effects of government support and community empowerment, whereas digital marketing mediates the effects of community empowerment and green marketing on sustainable tourism. These findings highlight the importance of integrating local cultural values, environmental responsibility, and digital transformation into tourism village management. The study contributes to sustainable tourism literature by positioning Tri Hita Karana as a cultural foundation for CSR and digital marketing as a strategic mechanism for enhancing tourism village sustainability and competitiveness.

The Influence of Green Marketing and Green Knowledge on Purchase Intention: The Moderating Role of Gender

Sahrizal Putra — 2026-06-29

Growing environmental concerns have encouraged businesses to adopt green marketing strategies and promote sustainable consumption practices. However, the effectiveness of different green marketing dimensions and environmental knowledge in shaping consumers’ purchase intention remains inconclusive, particularly within experience-based coffee businesses. This study aims to examine the effects of green product, green place, green price, green promotion, and green knowledge on consumers’ purchase intention at Kopi Klotok Yogyakarta, as well as to investigate the moderating role of gender in the relationship between green knowledge and purchase intention. A quantitative explanatory survey design was employed using data collected from 178 consumers through an online questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that green product, green price, green promotion, and green knowledge have significant positive effects on purchase intention, whereas green place does not significantly influence purchase intention. Among all predictors, green knowledge emerged as the strongest determinant, highlighting the importance of environmental awareness in shaping sustainable consumption behavior. Furthermore, gender was found not to moderate the relationship between green knowledge and purchase intention, suggesting that environmental knowledge affects purchasing intentions similarly among male and female consumers. The model explains 62.1% of the variance in purchase intention (R² = 0.621), indicating substantial explanatory power. These findings contribute to the green marketing literature by emphasizing the dominant role of environmental knowledge and demonstrating that the effectiveness of green marketing dimensions is context-dependent within experience-based coffee businesses. Practically, the results suggest that businesses should prioritize environmental education, environmentally friendly products, fair pricing strategies, and credible sustainability communication to strengthen consumers’ purchase intention.

The Influence of Gross Domestic Product and Remittances on Indonesia's Economic Growth, 2010–2024

Aldi Bagus Prakoso — 2026-06-29

Economic growth is one of the primary indicators used to assess a country's economic performance and development success. In Indonesia, economic growth is influenced by various macroeconomic factors, including Gross Domestic Product (GDP) and remittances from migrant workers. This study aims to examine the effects of GDP and remittances on Indonesia’s economic growth during the period 2010–2024. The study employs a quantitative explanatory approach using secondary data obtained from Statistics Indonesia (BPS) and Bank Indonesia (BI). The data were analyzed using multiple linear regression with the assistance of SPSS version 25. Prior to regression analysis, classical assumption tests, including normality, heteroscedasticity, multicollinearity, and autocorrelation tests, were conducted to ensure the validity of the model. The results indicate that GDP has a statistically significant relationship with economic growth (p = 0.021), whereas remittances do not have a significant effect (p = 0.221). Simultaneously, GDP and remittances significantly influence economic growth, as indicated by an F-statistic significance value of 0.042. The coefficient of determination (R²) shows that the independent variables explain 41.1% of the variation in economic growth, while the remaining 58.9% is explained by other factors outside the model. Although GDP was found to have a negative coefficient, this result should be interpreted cautiously due to the conceptual proximity between GDP and economic growth as well as the characteristics of the data used. The findings suggest that strengthening domestic productive capacity remains essential for sustaining economic growth, while efforts are needed to encourage the productive utilization of remittances to enhance their contribution to national economic development.

The Influence of Product Quality, Product Innovation, and Brand Image on Purchase Decisions

Angelina Anggraini — 2026-06-29

Consumer purchase decisions are influenced by various factors, including product quality, product innovation, and brand image. In the increasingly competitive fashion industry, understanding the determinants of purchase decisions is essential for maintaining business performance and achieving sustainable growth. This study aims to examine the effects of product quality, product innovation, and brand image on consumers’ purchase decisions toward Jims Honey Jenira products. A quantitative approach was employed using a survey method. Data were collected from 100 consumers of Jims Honey Jenira through structured questionnaires using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. Prior to hypothesis testing, validity, normality, multicollinearity, and heteroscedasticity tests were conducted to ensure the suitability of the regression model. The results indicate that product quality, product innovation, and brand image each have a positive and significant effect on purchase decisions. Simultaneously, the three variables significantly influence purchase decisions, as demonstrated by the F-test results. Among the independent variables, product innovation exhibits the strongest contribution to purchase decisions, indicating that consumers place considerable importance on novelty and product development in the fashion sector. Furthermore, the coefficient of determination (R²) of 0.854 indicates that 85.4% of the variation in purchase decisions can be explained by product quality, product innovation, and brand image. The findings suggest that fashion businesses should focus on improving product quality, continuously introducing innovations, and strengthening brand image to enhance consumer purchase decisions and sustain competitive advantage.

The Effects of Workload and Workplace Conflict on Employees’ Turnover Intention

Lestari Lestari — 2026-06-29

Employee turnover intention has become a critical issue in human resource management because it often serves as an early indicator of actual employee turnover, which can negatively affect organizational performance and operational stability. This study aims to examine the effects of workload and workplace conflict on employee turnover intention at PT Pulau Nusantara Indonesia. A quantitative approach with an associative research design was employed. The population consisted of all 35 employees working at the company’s head office, and a saturated sampling technique was used, resulting in 35 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. Prior to hypothesis testing, the data were subjected to validity, reliability, normality, multicollinearity, and heteroscedasticity tests. The results indicate that workload has a positive and significant effect on turnover intention (β = 0.402; p < 0.05), while workplace conflict also has a positive and significant effect and emerges as the most dominant predictor (β = 0.596; p < 0.05). Simultaneously, workload and workplace conflict significantly influence turnover intention (F = 251.252; p < 0.05), explaining 94.0% of the variance in turnover intention (R² = 0.940). These findings suggest that both task-related pressures and interpersonal conflicts contribute substantially to employees’ intentions to leave the organization. Therefore, organizations should implement integrated strategies that focus on workload management, conflict resolution, and the development of a supportive work environment to reduce turnover intention and improve employee retention.