Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya

The Influence of Digital Marketing and Brand Awareness on Consumer Purchase Decisions

2026-02-19T05:20:10+07:00

The rapid development of digital technology has transformed marketing practices, particularly in competitive sectors such as the food industry. However, prior studies report inconsistent findings regarding the influence of digital marketing and brand awareness on purchase decisions, highlighting the need for evidence in specific local contexts. This study examines the effects of digital marketing and brand awareness on consumer purchase decisions at PT Bali Food Industry, a frozen fruit producer in Bali. A quantitative approach was employed using purposive sampling, resulting in 176 valid respondents who had seen the company’s advertisements and purchased its products. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using multiple linear regression with SPSS, following reliability and classical assumption tests. The results indicate that digital marketing positively and significantly affects purchase decisions (B = 0.239; β = 0.382; t = 6.064; p < 0.001) and that brand awareness also has a positive and significant effect (B = 0.387; β = 0.426; t = 6.763; p < 0.001). Simultaneously, both variables significantly influence purchase decisions (F = 85.418; p < 0.001), explaining 49.5% of the variance (R² = 0.495). These findings suggest that optimizing digital marketing and strengthening brand awareness can meaningfully enhance consumer purchase decisions.

The Influence of Work Motivation and Leadership Style on Employee Performance

2026-02-19T05:18:54+07:00

Effective leadership and employee motivation are widely recognized as critical determinants of organizational performance; however, empirical evidence at the firm level remains essential to validate these relationships in specific contexts. This study aims to analyze the influence of leadership style and work motivation on employee performance at PT Parto Utama Medika. A quantitative approach was employed using a survey method, with primary data collected through a Likert-scale questionnaire. The data were analyzed using Structural Equation Modeling (SEM) with LISREL 8.8, including both measurement and structural model evaluations. The results reveal that leadership style has a positive and significant effect on employee performance (β = 0.57; t = 4.61), while work motivation also exerts a positive and significant influence (β = 0.40; t = 6.24). Furthermore, the model demonstrates an acceptable level of goodness-of-fit (RMSEA = 0.052; CFI = 0.94; GFI = 0.91), indicating that the proposed structural model is empirically supported. These findings suggest that strengthening communicative and participative leadership practices, alongside achievement-oriented motivational strategies, can enhance employee performance and contribute to a more productive and adaptive organizational environment.

The Effect of Entrepreneurial Knowledge and Individual Creativity on Students’ Entrepreneurial Intention and Self-Efficacy

2026-02-19T05:19:31+07:00

This study aims to examine the influence of entrepreneurial knowledge and individual creativity on students’ entrepreneurial intention, with self-efficacy serving as a mediating variable. The research employed a quantitative approach using a causal associative design involving students of the Management Study Program, Faculty of Business and Economics, Universitas Islam Indonesia, cohort 2021. A total of 78 respondents were selected through purposive sampling, with the criterion that participants had completed an entrepreneurship course. Data were collected using a structured questionnaire measured on a five-point Likert scale and analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The findings reveal that entrepreneurial knowledge and individual creativity have positive and significant effects on both self-efficacy and entrepreneurial intention. Furthermore, self-efficacy demonstrates a positive and significant effect on entrepreneurial intention and mediates the relationship between entrepreneurial knowledge, individual creativity, and entrepreneurial intention (partial and full mediation). The coefficient of determination (R²) of 0.645 indicates that the proposed model explains 64.5% of the variance in entrepreneurial intention. These results underscore the importance of strengthening students’ self-efficacy within entrepreneurship education to enhance entrepreneurial intention.

An Analysis of Performance-Based Human Resource Development among Employees at the Center for Environmental and Forestry Generation Development

2026-02-21T04:49:51+07:00

This study examines the implementation of performance-based human resource development (HRD) at Pusat Pengembangan Generasi Lingkungan Hidup dan Kehutanan (PPGLHK), an organizational unit under the Ministry of Environment and Forestry, Indonesia. Using a qualitative descriptive design, the study involved four key informants selected through purposive sampling (the Head of the Center, two Division Heads, and the Head of the Administrative Subdivision). Data were collected through in-depth interviews, observations, focus group discussions (FGD), and supporting document analysis, and were analyzed using the Miles and Huberman interactive model (data reduction, data display, and conclusion drawing). The findings indicate that performance-based HRD at PPGLHK has been oriented toward achieving organizational performance goals; however, implementation remains constrained by limited time, misalignment between certain training materials and job needs, and insufficient post-training evaluation. Program effectiveness is shaped by workload, leadership support, and the availability of facilities and infrastructure. Overall, HRD initiatives are reported to contribute positively to employee performance, particularly in terms of work quality, output quantity, and work reliability, although stronger coordination and a more comprehensive evaluation mechanism are required to better integrate HRD programs with organizational performance strategies.

The Effect of Competence, Motivation, and Organizational Culture on Employee Performance

2026-02-21T04:52:17+07:00

This study examines the associations between competence, work motivation, organizational culture, and employee performance at PT Esefa Semesta Facility, a facility services company characterized by strict adherence to standard operating procedures, consistent field service delivery, and responsiveness to client demands. The study employed a quantitative explanatory cross-sectional design using a structured questionnaire distributed to all employees through saturated sampling (n = 62). Data were analyzed using multiple linear regression in SPSS 26 following instrument validity, reliability, and classical assumption testing. The findings indicate that competence (B = 0.331; p = 0.010), work motivation (B = 0.284; p = 0.020), and organizational culture (B = 0.388; p = 0.010) are positively and significantly associated with employee performance. Simultaneously, the regression model is statistically significant (F = 102.080; p < 0.001) and demonstrates substantial explanatory power (Adjusted R² = 0.833), indicating that 83.3% of the variance in employee performance is explained by the three predictors. These results suggest that enhancing job-relevant competencies, maintaining sustainable work motivation, and fostering an adaptive organizational culture constitute practical managerial levers for minimizing service variability and strengthening performance in facility service operations. However, causal interpretation should be made cautiously due to the cross-sectional nature of the study design.

Product Innovation Practices of Ulos-Based Bandanas in the Creative Economy Value Chain

2026-02-24T12:58:55+07:00

This study analyzes the associations of competence, work motivation, and organizational culture with employee performance in a facility services company (PT Esefa Semesta Facility), where job demands require strict compliance with established standard operating procedures, consistent field service delivery, and adaptation to client needs. The study employed a quantitative explanatory (cross-sectional) design using a structured questionnaire administered to all employees through saturated sampling (n = 62). Data were analyzed using multiple linear regression in SPSS 26 after instrument and assumption testing. The results show that competence (B = 0.331; p = 0.010), work motivation (B = 0.284; p = 0.020), and organizational culture (B = 0.388; p = 0.010) are positively and significantly associated with employee performance. Simultaneously, the overall model is significant (F = 102.080; p < 0.001) and explains a substantial proportion of variance (Adjusted R² = 0.833). These findings suggest that strengthening job-relevant competencies, sustaining work motivation, and fostering an adaptive work culture are practical managerial levers to reduce service variability and improve performance in facility services operations, while causal inference remains limited due to the cross-sectional design.

The Effect of Environmental, Social, and Governance (ESG) Disclosure and Dividend Policy on Firm Value with Institutional Ownership as a Moderating Variable

2026-02-22T05:51:23+07:00

This study aims to analyze the effect of competence, work motivation, and organizational culture on employee performance in a facility services company, PT Esefa Semesta Facility. The characteristics of work in this sector require adherence to standard operating procedures, service consistency, and adaptability to client needs. The study employed an explanatory quantitative design with a cross-sectional approach. Data were collected through structured questionnaires administered to all employees (total saPmpling), comprising 62 respondents. The analysis was conducted using multiple linear regression with SPSS version 26 after passing validity, reliability, and classical assumption tests. The results indicate that competence (B = 0.331; p = 0.010), work motivation (B = 0.284; p = 0.020), and organizational culture (B = 0.388; p = 0.010) have a positive and significant effect on employee performance. Simultaneously, the regression model is significant (F = 102.080; p < 0.001) with an Adjusted R² value of 0.833, indicating that the model explains 83.3% of the variance in employee performance. These findings confirm that strengthening job-relevant competencies, maintaining work motivation, and developing an adaptive organizational culture are essential managerial strategies to enhance performance in facility services operations, while acknowledging the limitations of causal inference due to the cross-sectional design.

The Role of Promotions on Food Delivery Service Platforms in Shaping Generation Z’s Sustainable Behavior in Managing Food Waste

2026-02-22T05:52:12+07:00